{"id":1833,"date":"2026-04-27T21:31:32","date_gmt":"2026-04-27T18:31:32","guid":{"rendered":"https:\/\/marta.lnm.lt\/?post_type=marta_event&#038;p=1833"},"modified":"2026-04-28T17:43:25","modified_gmt":"2026-04-28T14:43:25","slug":"marta-muziejines-komunikacijos-seminaras-kaip-pasiekti-muziejaus-lankytoja-siandien","status":"publish","type":"marta_event","link":"https:\/\/marta.lnm.lt\/renginys\/marta-muziejines-komunikacijos-seminaras-kaip-pasiekti-muziejaus-lankytoja-siandien\/","title":{"rendered":"MARTA muziejin\u0117s komunikacijos seminaras \u201eKaip pasiekti muziejaus lankytoj\u0105 \u0161iandien?\u201c"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull has-custom-content-position is-position-bottom-left\" style=\"padding-top:var(--wp--preset--spacing--size);padding-bottom:var(--wp--preset--spacing--size)\"><img loading=\"lazy\" decoding=\"async\" width=\"2219\" height=\"1666\" class=\"wp-block-cover__image-background wp-image-1834 size-full\" alt=\"5a972abe56e863249d90c7f6a60c739a8b67346e\" src=\"https:\/\/marta.lnm.lt\/assets\/files\/2026\/04\/5a972abe56e863249d90c7f6a60c739a8b67346e-1.png\" style=\"object-position:50% 27%\" data-object-fit=\"cover\" data-object-position=\"50% 27%\" srcset=\"https:\/\/marta.lnm.lt\/assets\/files\/2026\/04\/5a972abe56e863249d90c7f6a60c739a8b67346e-1.png 2219w, https:\/\/marta.lnm.lt\/assets\/files\/2026\/04\/5a972abe56e863249d90c7f6a60c739a8b67346e-1-800x600.png 800w, https:\/\/marta.lnm.lt\/assets\/files\/2026\/04\/5a972abe56e863249d90c7f6a60c739a8b67346e-1-1280x961.png 1280w, https:\/\/marta.lnm.lt\/assets\/files\/2026\/04\/5a972abe56e863249d90c7f6a60c739a8b67346e-1-1536x1153.png 1536w, https:\/\/marta.lnm.lt\/assets\/files\/2026\/04\/5a972abe56e863249d90c7f6a60c739a8b67346e-1-2048x1538.png 2048w\" sizes=\"auto, (max-width: 2219px) 100vw, 2219px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-secondary-light-background-color has-background-dim-30 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div id=\"event-dates\" class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--size-s)\">\n\t\t\t\t<div class=\"event-info-meta i-flex left m-columns mbs\">\n\t\t\t\t\t<div class=\"eim eim-data\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect width=\"18\" height=\"18\" x=\"3\" y=\"4\" rx=\"2\"\/><path d=\"M16 2v4\"\/><path d=\"M3 10h18\"\/><path d=\"M8 2v4\"\/><path d=\"M17 14h-6\"\/><path d=\"M13 18H7\"\/><path d=\"M7 14h.01\"\/><path d=\"M17 18h.01\"\/><\/svg>2026 05 15<\/div>\n\t\t\t\t\t<div class=\"eim eim-loc\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M20 10c0 4.993-5.539 10.193-7.399 11.799a1 1 0 0 1-1.202 0C9.539 20.193 4 14.993 4 10a8 8 0 0 1 16 0\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\n\t\t\t\t\t\tKaunas, Nacionalinis M. K. \u010ciurlionio dail\u0117s muziejus (V. Putvinskio g. 55, Kaunas)\n\t\t\t\t\t<\/div><\/div>\n<\/div>\n\n\n<h1 class=\"is-style-the-title is-style-the-title--1 wp-block-post-title\">MARTA muziejin\u0117s komunikacijos seminaras \u201eKaip pasiekti muziejaus lankytoj\u0105 \u0161iandien?\u201c<\/h1>\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Informacijos pertekliuje laimi ne tie, kurie turi k\u0105 pasakyti, o tie, kuriuos i\u0161girsta. Muziejai saugo istorijas, ta\u010diau tam, kad jos pasiekt\u0173 \u017emones, vien eksponat\u0173 nepakanka \u2013&nbsp;<strong>reikia turinio, kuris \u012ftraukia<\/strong>, ir&nbsp;<strong>pasakojim\u0173<\/strong>, kurie i\u0161lieka.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160is&nbsp;<strong>seminaras<\/strong><strong>&#8211;<\/strong><strong>dirbtuv\u0117s<\/strong>&nbsp;skirtas tiems, kurie nori, kad j\u0173 muziejus b\u016bt\u0173 ne tik matomas, bet ir patiriamas. Kartu su komunikacijos ekspertais nagrin\u0117sime,&nbsp;<strong>kaip kurti \u017einutes, kurios \u201eprasimu\u0161a\u201c pro informacijos triuk\u0161m\u0105<\/strong>, panaudoti socialinius tinklus, efektyviai vie\u0161inti renginius bei pasitelkiant vizualizacijas ir videoturin\u012f ai\u0161kiai bei patraukliai perteikti \u017einut\u0119. Dalyviai dirbs su&nbsp;<strong>realiais savo organizacij\u0173 pavyzd\u017eiais<\/strong>, analizuos, kas veikia, o k\u0105 verta stiprinti.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antroje mokym\u0173 dalyje d\u0117mesys kryps \u012f tai, kas svarbiausia \u2013&nbsp;<strong>istorijas<\/strong>. Su\u017einosite, kaip i\u0161 fakto ar eksponato&nbsp;<strong>i\u0161gryninti \u012fsimenant\u012f pasakojim\u0105&nbsp;<\/strong>ir perteikti j\u012f taip, kad lankytojas ne tik i\u0161girst\u0173, bet ir&nbsp;<strong>nor\u0117t\u0173 pasidalinti.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tai ne tik seminaras apie komunikacij\u0105, bet ir kvietimas i\u0161 naujo pa\u017evelgti \u012f tai, kaip muziejus kalba ir kaip gali b\u016bti i\u0161girstas.<\/p>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-88ec1093 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/marta.lnm.lt\/assets\/files\/2026\/04\/227614844f1bca39a2d5607a28740bad49ee5db1-800x600.png\" alt=\"227614844f1bca39a2d5607a28740bad49ee5db1\" class=\"wp-image-1781\" srcset=\"https:\/\/marta.lnm.lt\/assets\/files\/2026\/04\/227614844f1bca39a2d5607a28740bad49ee5db1-800x600.png 800w, https:\/\/marta.lnm.lt\/assets\/files\/2026\/04\/227614844f1bca39a2d5607a28740bad49ee5db1-1280x961.png 1280w, https:\/\/marta.lnm.lt\/assets\/files\/2026\/04\/227614844f1bca39a2d5607a28740bad49ee5db1-1536x1153.png 1536w, https:\/\/marta.lnm.lt\/assets\/files\/2026\/04\/227614844f1bca39a2d5607a28740bad49ee5db1-2048x1537.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">RENGINYS SKIRTAS:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>komunikacijos ir vie\u0161\u0173j\u0173 ry\u0161i\u0173 specialistams \/ skyri\u0173 vadovams,<br><\/li>\n\n\n\n<li>parod\u0173 ir projekt\u0173 kuratoriams,<br><\/li>\n\n\n\n<li>edukatoriams,<br><\/li>\n\n\n\n<li>visiems, kuriems aktualu, kaip pateikti informacij\u0105, kad ji pasiekt\u0173 tikslin\u0119 auditorij\u0105.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-ce9afbcd wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdbPBQwVp7SXK_6ywr7IetQl5CTjWFnxarr4o6VkOyzBULfUQ\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>REGISTRUOKIS \u012e MOKYMUS<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>MOKYM\u0172 ATMINTIN\u0116<\/summary>\n<ul class=\"wp-block-list\">\n<li>Mokymai skirti&nbsp;<strong>nacionalini\u0173<\/strong>&nbsp;ir&nbsp;<strong>valstybini\u0173<\/strong>&nbsp;muziej\u0173 darbuotojams.<\/li>\n\n\n\n<li><strong>B\u016btina i\u0161ankstin\u0117 registracija.&nbsp;<\/strong><\/li>\n\n\n\n<li>Dalyvavimas \u2013&nbsp;<strong>nemokamas.<\/strong><\/li>\n<\/ul>\n<\/details>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading is-style-the-title is-style-the-title--2\">Programa<\/h1>\n\n\n\n<div class=\"wp-block-group has-bg-shade-background-color has-background is-layout-constrained wp-container-core-group-is-layout-43dc255d wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--size);padding-right:0;padding-bottom:var(--wp--preset--spacing--size);padding-left:0\">\n<p class=\"wp-block-paragraph\"><strong>9:45\u201310:00&nbsp;<\/strong>Dalyvi\u0173 registracija<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10:00\u201310:05&nbsp;<\/strong>\u012e\u017eanginis \u017eodis, tem\u0173 pristatymas&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10:05\u201312:00<\/strong>&nbsp;Inovacij\u0173 agent\u016bros, komunikacijos projekt\u0173 vadov\u0117s&nbsp;R\u016btos Po\u017eerskait\u0117s prane\u0161imas&nbsp;<strong>\u201eKaip padaryti muziej\u0173 matom\u0105? Kaip kurti turin\u012f, kuris pasiekia \u017emones\u201c<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>12:00\u201313:00<\/strong>&nbsp;Piet\u0173 pertrauka (savaranki\u0161kai)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>13:00\u201314:00&nbsp;<\/strong>Inovacij\u0173 agent\u016bros, komunikacijos projekt\u0173 vadov\u0117s R\u016btos Po\u017eerskait\u0117s&nbsp;<strong>praktin\u0117s dirbtuv\u0117s&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>14:00\u201314:15&nbsp;<\/strong>Pertrauka<strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>14:15\u201317:15&nbsp;<\/strong>Komunikacijos konsultanto, tekst\u0173 ra\u0161ytojo ir agent\u016bros<em>&nbsp;First Impression Consulting<\/em>&nbsp;partnerio&nbsp;Olego Volkovo&nbsp;<strong>dirbtuv\u0117s \u201e<em>Storytelling<\/em>: kaip papasakoti taip, kad muziejaus lankytojas nor\u0117t\u0173 pasakoti kitiems\u201c<\/strong><strong><\/strong><\/p>\n<\/div>\n\n\n\n<h1 class=\"wp-block-heading is-style-the-title is-style-the-title--3\">Renginio lektoriai<\/h1>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-88ec1093 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"600\" src=\"https:\/\/marta.lnm.lt\/assets\/files\/2026\/04\/6ef597886111fcb81178abfb2e1f25f7ea2d3c2e-619x600.webp\" alt=\"R\u016bta Po\u017eerskait\u0117\" class=\"wp-image-1846\" style=\"aspect-ratio:1;object-fit:cover\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u016bta Po\u017eerskait\u0117<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Inovacij\u0173 agent\u016bros komunikacijos projekt\u0173 vadov\u0117, dirbanti su Europos S\u0105jungos investicij\u0173 komunikacija,&nbsp;vie\u0161inimo strategijomis&nbsp;ir&nbsp;didel\u0117s apimties projekt\u0173 \u012fgyvendinimu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Savo kasdien\u0117je veikloje R\u016bta prisideda prie kompleksini\u0173 komunikacijos kampanij\u0173 k\u016brimo, formuoja turin\u012f verslo auditorijai&nbsp;bei&nbsp;dirba su \u012fvairiais kanalais&nbsp;\u2013&nbsp; nuo socialini\u0173 tinkl\u0173 iki nacionalini\u0173 informacini\u0173 kampanij\u0173.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prane\u0161imo ir dirbtuvi\u0173&nbsp;<\/strong><strong>\u201eMatomi ar pamir\u0161ti? Kaip kurti turin\u012f, kuris pasiekia \u017emones\u201c<\/strong>&nbsp;metu bus nagrin\u0117jama, kaip \u0161iandienin\u0117je informacijos gausoje kurti komunikacij\u0105, kuri ne tik pasiekia auditorij\u0105, bet ir i\u0161 tikr\u0173j\u0173 daro poveik\u012f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bus aptariami trys pagrindiniai komunikacijos elementai:&nbsp;<strong>socialini\u0173 tinkl\u0173 komunikacija, rengini\u0173 komunikacija,&nbsp;<\/strong><strong>vizualin\u0117 komunikacija.&nbsp;<\/strong>O praktin\u0117s dalies metu dalyviai dirbs su savo organizacij\u0173 ar reali\u0173 situacij\u0173 pavyzd\u017eiais \u2013 analizuos esam\u0105 komunikacij\u0105, ai\u0161kinsis, kas veikia ir kas ne, bei ie\u0161kos b\u016bd\u0173, kaip j\u0105 gerinti.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"619\" src=\"https:\/\/marta.lnm.lt\/assets\/files\/2026\/04\/59f582601ad527713913bdce35cb5fcf782fad57.webp\" alt=\"Olegas Volkovas\" class=\"wp-image-1847\" srcset=\"https:\/\/marta.lnm.lt\/assets\/files\/2026\/04\/59f582601ad527713913bdce35cb5fcf782fad57.webp 619w, https:\/\/marta.lnm.lt\/assets\/files\/2026\/04\/59f582601ad527713913bdce35cb5fcf782fad57-300x300.webp 300w\" sizes=\"auto, (max-width: 619px) 100vw, 619px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Olegas Volkovas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Komunikacijos konsultantas, tekst\u0173 ra\u0161ytojas ir agent\u016bros&nbsp;<em>First Impression Consulting<\/em>&nbsp;partneris. Olegas padeda Lietuvos verslams ir institucijoms pasakoti svarbias, \u012fdomias ir paveikias istorijas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dirbtuv\u0117se \u201e<em>Storytelling<\/em>: kaip papasakoti taip, kad muziejaus lankytojas nor\u0117t\u0173 pasakoti kitiems\u201c<\/strong>&nbsp;atrasite praktinius \u012frankius, kaip i\u0161 eksponato, datos ar biografijos&nbsp;\u201ei\u0161traukti\u201c&nbsp;\u017emogi\u0161k\u0105j\u0105 istorij\u0105 \u2014 ir kaip j\u0105 pateikti taip, kad lankytojas i\u0161eit\u0173 ne tik su naujomis \u017einiomis, bet ir su noru pasidalinti.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Turi klausim\u0173?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kreipkis \u012f muziejini\u0173 kompetencij\u0173 ugdymo programos MARTA lektori\u0173 koordinator\u0119&nbsp;<strong>Egl\u0119 Kvestyt\u0119:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">el. pa\u0161tas:&nbsp;<a href=\"mailto:egle.kvestyte@marta.lnm.lt\" target=\"_blank\" rel=\"noreferrer noopener\">egle.kvestyte@marta.lnm.lt<\/a>, tel. nr.:&nbsp;<a href=\"tel:+37062335935\" target=\"_blank\" rel=\"noreferrer noopener\">+37062335935<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":1834,"menu_order":0,"template":"","meta":{"slim_seo":{"title":"MARTA muziejin\u0117s komunikacijos seminaras \u201eKaip pasiekti muziejaus lankytoj\u0105 \u0161iandien?\u201c \/ Marta","description":"Informacijos pertekliuje laimi ne tie, kurie turi k\u0105 pasakyti, o tie, kuriuos i\u0161girsta. Muziejai saugo istorijas, ta\u010diau tam, kad jos pasiekt\u0173 \u017emones, vien eksp"},"marta_event_date_start":"2026-05-15","marta_event_date_end":"2026-05-15","marta_event_date_location":"","marta_event_status":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-1833","marta_event","type-marta_event","status-publish","has-post-thumbnail","hentry","category-mokymai"],"_links":{"self":[{"href":"https:\/\/marta.lnm.lt\/wm-api\/wp\/v2\/marta_event\/1833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marta.lnm.lt\/wm-api\/wp\/v2\/marta_event"}],"about":[{"href":"https:\/\/marta.lnm.lt\/wm-api\/wp\/v2\/types\/marta_event"}],"version-history":[{"count":9,"href":"https:\/\/marta.lnm.lt\/wm-api\/wp\/v2\/marta_event\/1833\/revisions"}],"predecessor-version":[{"id":1848,"href":"https:\/\/marta.lnm.lt\/wm-api\/wp\/v2\/marta_event\/1833\/revisions\/1848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marta.lnm.lt\/wm-api\/wp\/v2\/media\/1834"}],"wp:attachment":[{"href":"https:\/\/marta.lnm.lt\/wm-api\/wp\/v2\/media?parent=1833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marta.lnm.lt\/wm-api\/wp\/v2\/categories?post=1833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marta.lnm.lt\/wm-api\/wp\/v2\/tags?post=1833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}